Internet Marketing Tutor Blog

Dec 1, Article Marketing: Top 10 Reasons Why Articles Get Rejected

Tue, 01 Dec 2009 12:35:58 GMT

Each week I receive dozens of article submissions to my websites from aspiring authors, website owners, and entrepreneurs embarking on a new article marketing campaign. Most of the time, I can only use a small fraction of the content I receive because people writing articles make one of the crucial article marketing mistakes listed below.

Apr 30, Review | The Insider Secrets to Marketing Your Business on the Internet Version 2009

Thu, 30 Apr 2009 01:55:09 GMT

The Insider Secrets to Marketing Your Business on the Internet, the Latest Edition of

Apr 16, The Amazing Article Formula: The Secret Formula That Sucks in Traffic Like a Magnet and Gets the Click

Thu, 16 Apr 2009 19:03:17 GMT

Attention Frustrated Article Writers: If you want to write articles that make your traffic soar, swarm your newsletter with subscribers, and swell your bank account with more revenue, then...Discover The Top Secret Underground Formula For Writing Articles That Will Skyrocket Your Promotions!

Feb 26, Targeted Traffic

Thu, 26 Feb 2009 20:10:15 GMT

Driving targeted traffic to your website can sometimes seem like a ginormous task, especially when you're first starting out in online entrepreneurship. Many newbies start out by building a great looking website and then just sit around and wait for the visitors to come. It's the whole Field of Dreams thing, If you build it, they will come. But it doesn't work that way. If you want your website to attract 2,000, 5,000 or even 10,000 visitors a day, you've got to develop a strategy or plan to actively and aggressively seek out that targeted traffic and continually give all those visitors a reason to come back. Here are three simple tips to get you started with your own traffic strategy.

Feb 26, How To Create An eBook From Your PC

Thu, 26 Feb 2009 17:39:02 GMT

Recently I received this question from the Ask Arvada Question Line: How do you make an ebook from your own PC? I figured a video was worth a thousand words... so I created the video below to show you how it works step-by-step

Feb 26, Business Stories

Thu, 26 Feb 2009 01:33:03 GMT

Business Stories: Things No One Ever Told You About Starting A Business! Here's where you'll find the business stories that no one ever really talks about... except to their really good friends! This page is for you to share everything you wish you had known about starting a business before you actually started your business. Aren't there all kinds of things you wish you knew before you got started?

Feb 26, Online Success|Guaranteed Success

Thu, 26 Feb 2009 00:57:25 GMT

Can I really say there's... Guaranteed Online Success? I'm so sure about your online success that I'm willing to put my personal and professional reputation on the line! Why would I put my own reputation in jeopardy when there's no way that I can literally guarantee online success? After all, there are a lot of do-nothing people out there who really won't put any work into building an online business or creating a profitable website.

Dec 11, Is Santa a marketing guru or just a pawn?

Thu, 11 Dec 2008 16:48:03 GMT

The December edition of Answers eMagazine arrives on virtual newstands today. This month's cover story is, "Santa: Your Marketing Guru." It's a cute article written by a contributing author, but I'm not really digging the whole Santa-as-a-marketing-guru-thing. I think Santa is really just a pawn in an evil plot designed by marketers all over the world to get our money.

Santa's Rotten Kid Problem

How many parents go out and buy gifts in the name of "Santa" just so that their children will get exactly what they asked the fat guy for when they sat on his lap two weeks prior? Especially parents who have rotten kids! You know... the one's that deserve and get coal in their stockings. Parents know their kid is getting coal, but they go out and get the big present anyway and switch it out after Santa leaves. No parent wants to see the disappointment in their child's face when they awake on Christmas morning to find that the man in red has let them down. It just breaks your heart! I mean Santa is a good guy, but maybe not the brightest bulb in the factory... if you know what I mean. Doesn't he realize that parents are gaming the system for their rotten kids? I think Santa needs to put some kind of magic spell on the coal so that it can only be removed by the offending child. That would teach everyone a lesson.

What about all the Santa Merchandise?

And then there's all the merchandising revenue that Santa's missing out on. During the holidays you can barely go anywhere and not see some kind of likeness of Santa. His face is everywhere! And does he see one penny of that revenue? No! After all, he's got elves to pay, toys to build, and reindeer to feed. He should be getting a share of the merchandising revenue.

What happens after Christmas is over?

And then look at what happens when Christmas is over... Santa gets kicked to the curb until all those evil marketers need him again next year. If Santa were smart, he'd do an end-run around the marketers and create joint ventures with St. Valentine, the leprechauns, and the Easter Bunny. He might even be able to strike a deal with the Halloween Characters Union and the Thanksgiving Turkey Guild. That would really show all those marketers who's boss!

Santa is a pawn!

In short, I think Santa is just a dupe... a chump... a marketing pawn! He works all year long to build toys for the good boys and girls, does a ton of public appearances, travels all over the world, maintains his public image impeccably, and gives, gives, gives. Yet Santa isn't compensated for any of his work... unless you think that the joy and happiness of children is compensation. It's time for Santa to stand up and take his rightful place in the marketing world! Oh, by the way... Don't forget to subscribe to Answers eMagazine!

Dec 2, Ebook Publishing

Tue, 02 Dec 2008 19:30:51 GMT

Today's advanced technology makes it possible for anyone to begin a career in ebook publishing online. In fact, ebooks have finally achieved mainstream status online so that just about anyone can understand what an ebook is and how to use one. This creates a really nice opportunity for any would-be author to being their own ebook publishing with just a little bit of technological know how and a desire to write. Take a look at some of the ebook publishing information we've put together for you - plus more being added regularly!

Dec 2, Have You Found The Missing Pieces To Your Products For Dollars Puzzle?

Tue, 02 Dec 2008 19:15:06 GMT

What's Your Sticking Point and How Will You Get Over It? As you know, you either trade your time for dollars or you trade products for dollars. But let me relate a story that might be useful to you:

Dec 2, Know What People Want, So You Can Sell What People Want

Tue, 02 Dec 2008 18:18:33 GMT

In the Info Product Dashboard, I teach a method for doing a 12-product survey. I KNOW this method works. The problem or challenge is, if you don't have a list, WHO do you get to take the survey? Let's drill down on this problem some. One way of doing the survey is to find forums that target your market and get those people to take your survey. If you're in a small niche, you have a pretty decent chance the members will be happy to do it. However, in some niches, it's not so easy to get people to take the surveys.

Oct 9, 4 Pillars of a Successful Affiliate Website

Thu, 09 Oct 2008 01:26:00 GMT

To be successful as an affiliate, just join any affiliate program, slap their banner ads onto a basic web page, and PRESTO, you've got an INSTANT web business that will make you money hand over fist! For the record, YES, you can make a LOT of money by marketing other peoples' products on the Internet, but NO, affiliate marketing is NOT a shortcut to instant wealth! As with any other online business, building a successful affiliate site still requires research, planning, and -- here's that four-letter word I keep insisting on using -- work. It's like building a house. The more solid the foundation is, the more stable the entire structure will be! So if you're thinking of starting your own Internet business promoting affiliate products, here are four strategies you MUST follow to GUARANTEE you earn the maximum amount of commissions.

Oct 2, Public Domain

Thu, 02 Oct 2008 17:24:17 GMT

Using public domain is one of those little insider's secrets that a lot of people use to legally steal content and use it to create ebooks, manuals, articles, etc. In fact, once I lay it all out for you, you'll be able to use public domain to tap into millions and millions of pages of material that you can use for anything you want without asking permission or paying one red cent for it. Having said all that, let's get into the nitty gritty about public domain.

Sep 26, Complete Re-Design At IMT

Fri, 26 Sep 2008 18:37:35 GMT

It's been a long time coming... but I've finally found the time to change the look of Internet-Marketing-Tutor.com! I HATED all those dark colors! So, tell me what you think! You can leave me a note on my blog at http://www.imarketingwatch.com or send me a tweet at http://twitter.com/arvadayates. Either way, I hope to hear from you!

Best Wishes,

ArvadaYates

Sep 26, Internet Marketing Reviews

Fri, 26 Sep 2008 13:55:30 GMT

I'm a strong believer in doing your homework BEFORE you buy any product... especially an internet marketing product. That's why I've put together is special section of my website dedicated to internet marketing reviews. Here's a little something that you may not know about most of the internet marketing reviews that you find online... they are prewritten by affiliate marketing managers! That's right! It is a very common practice for affiliate program managers to prewrite positive reviews of their product (or pay someone to write a positive review) and make them available to their affiliates. Many affiliates then post the candy coated reviews offered by the affiliate program to their website along with their affiliate link. It's all a ploy to generate affiliate revenue with the review... prewritten reviews are not genuine reviews of the product!

Sep 3, Building Rapport Through Value

Wed, 03 Sep 2008 15:50:46 GMT

Whenever you write any sort of content, one of your main goals is to build rapport with your target audience. Rapport building strategies can come in all kinds of forms, like infusing your content with personality, telling jokes, and appealing to emotions, but the easiest way of building rapport with your target audience is through offering value. Not only are you building rapport through value, but you are also using one of the best preselling methods available. Giving your visitors something of value is the ultimate pre-seller, regardless of the format. Not only does it build rapport, it also warms them up and puts them in a ready to buy frame of mind.

Aug 28, Work at Home and Homeschooling

Thu, 28 Aug 2008 18:18:54 GMT

In affiliate marketing, there are lots of ways to increase your earnings and one of the most important ways to increase your affiliate marketing bottom line is through the use of product recommendations. After all, if customers trust you and you've built rapport with them, then they will also trust your recommendations.

Aug 19, Preselling With Content

Tue, 19 Aug 2008 13:57:14 GMT

I'm absolutely sure that you've heard the phrase Content is King. Well, if content is King, then pre-selling is even more important. It's kind of like the Emperor or Pharaoh of content because preselling is crucial to making money with your content. Without acquiring the skill of pre-selling, writing content is a waste of time for the internet business. After all, we all write content so that we can gain traffic and earn revenue in one form or another. Pre-selling is really your major ticket to earning revenue from your content.

Jul 31, The Art of Preselling

Thu, 31 Jul 2008 18:06:57 GMT

What is Pre-Selling? I have to admit that I first heard the term preselling many years ago from Ken Evoy and it immediately clicked with me... it just made sense. After all, preselling has been the lifeblood of marketing for decades... it's what divides the successful marketer from the marketer struggling to make ends meet.

Apr 22, Review of My Instant Swipe File And Why I Can't Wait to Write My Next Sales Letter!

Tue, 22 Apr 2008 12:00:43 GMT

I've always been a big fan of swipe files. It's taken me over 10 years to develop a reasonable collection of swipe files to help me with my copywriting. For years I've collected direct marketing pieces, online sales letters, autoresponder messages, etc. that I thought were particularly effective. I have dozens of file folders full of hundreds of pieces... and I drag it all out and spread it all over the living room and my office when I need to get a little copywriting inspiration. That's why I had to Review My Instant Swipe File And Why I Can't Wait to Write My Next Sales Letter Now!

Feb 29, Does Dan Kennedy's Blog Work?

Fri, 29 Feb 2008 14:30:58 GMT

Whats With Dan Kennedys Blog? Dan Kennedy is widely regarded as an expert in the marketing field... with special expertise in copywriting, so what's up with his blog? I personally find it uncompelling, unprofessional, and just plain ugly... but tell me what you think.

Aug 24, New Product Launches: How you can maximize your affiliate profit potential

Fri, 24 Aug 2007 17:11:54 GMT

We've talked about why large product launches can be a complete waste of your time, especially if you approach them with the generic tools and email messages offered by most affiliate programs. Now let's talk about how you can maximize your profit potential when new affiliate products are launched.

Aug 24, Affiliate Product Launches: How to profit from your list when a
new product for affiliates is launched

Fri, 24 Aug 2007 17:05:14 GMT

Ever receive 10 or 15 email messages on the same day about the same product launch? If you have, then you probably noticed that all the messages were from affiliates who

Aug 22, Traffic and Content Tips at Marketing Watch

Wed, 22 Aug 2007 17:35:14 GMT

Writing the Pre-Selling Article, The Delegation Dilemma: 8 Keys to Know If Its Time to Build a Virtual Team, and Links: How Many? And Where? are just a few of the subjects that we'll talk about in this latest issue of Marketing Watch.

Jun 13, Benefits Vs. Features at Marketing Watch

Wed, 13 Jun 2007 22:00:44 GMT

How to turn features into benefits, why you should avoid boiler plate reviews, and how MWR can help you keep the focus of your business are just a few of the subjects that we'll talk about in this latest issue of Marketing Watch.

Jun 13, MWR Helps You Focus

Wed, 13 Jun 2007 21:30:18 GMT

It's easy to lose your focus when you're developing your site. You start writing your content -- one idea leads to another, and then another. Your excitement builds, and before you know it you've run your website goals into a ditch. I've done it before -- most experienced internet entrepreneurs have. Losing focus costs you a lot of time. You spend a lot of time engaging in activities that aren't directly related to your website goals. Then the lightbulb goes on and you realize that you've lost your focus. Now you have to direct all your energy to trying to correct the content you've already written and re-focus it. You can avoid wasting all that time, energy, and money if you simply remember your most wanted response.

Jun 13, Why You Should Avoid 'Boiler-Plate' Product Reviews

Wed, 13 Jun 2007 21:18:54 GMT

I was getting ready to write a review for a particular marketing product and decided to do a search for other reviews first. I was curious to see what other people thought of the product. When I searched Google, I found four full pages of reviews. Although a little surprised, I still wanted to check them out to see how many were genuine reviews and how many were simply ploys by affiliates to sell the product. In other words, how many affiliates would write glowing reviews for the product just so that they could recommend the product?

Jun 13, How to Turn Features into Benefits

Wed, 13 Jun 2007 19:22:21 GMT

There's nothing like a well ordered list of product benefits to put the pop into a salesletter. Benefits are what give a salesletter its emotion appeal and close the sale... but this is something that even seasoned copywriters get wrong sometimes by using features instead of benefits. Let's talk about the difference between benefits and features and then I'll show you how to turn a feature into a benefit.

Jun 3, Keyword Density

Sun, 03 Jun 2007 21:47:33 GMT

Keyword Density and how it relates to webpages, articles, SEO, etc. is one of those *sneaky* little things that everyone needs to know about... especially if you're trying to get indexed in search engines. No discussion about keyword density can take place without defining a few of the terms and how each affects your search engine rankings.

May 25, The Golden Rule of Pre-Selling

Fri, 25 May 2007 19:57:32 GMT

The Golden Rule of Pre-Selling

May 25, Pre-Selling is the King of Content

Fri, 25 May 2007 19:53:43 GMT

Pre-Selling is the King of Content

May 25, Contact Us

Fri, 25 May 2007 19:34:22 GMT

Nov 6, Amazing Article Formula Question

Mon, 06 Nov 2006 15:10:11 GMT

Hi Chris, I just finished reading your "How To Make Your Article..." Excellent. One question re SEO. Do I focus only ONE keyword per artcile? How many times should it appear and where? I'm assuming more in the opening paragraph and title? How many hyperlinks should I have on the keyword? Should my bio be unique to the keyword? That would result in LOTS of different bios... ---------- Excellent questions! When I write articles, I usually choose just one keyword per article. You can try more than one, but I wouldn't do more than two or three. If you choose too many keywords, it makes it really difficult to get the keyword density right and also write a readable article. Remember, write for people first and search engines second. When it comes to where those keywords should appear and how many times, everyone has their own opinion. I don't claim to be an seo expert by any stretch of the imagination. Because seo rules and algorithms so frequently, I choose to use a more general tactic that will serve me well regardless of the changes. I go for overall keyword density rather than specific keyword locations with one exception... I always put my keyword within the first sentence of the first paragraph -- usually within the first four or five words. As you mentioned, I also put my keyword in my title. As far as hyperlinks go, I try to hyperlink my keyword once or twice. If you have too many hyperlinks then article directories and your targeted readers will find it irritating. Usually, my only hyperlinks are within the resource box at the end of the article. I try to make those keyword hyperlinks whenever possible. In answer to your question, I do use slightly different resource boxes with each article because I include the entire resource box when I test my article's keyword density. Hopefully that tackled all your questions... Let me know if you need more information.

Aug 30, Work at Home Moms Really Can Have A Career or Home Business!

Wed, 30 Aug 2006 18:35:41 GMT

Work at Home Moms Really Can Have A Career or Home Business!

Aug 30, SBI News

Wed, 30 Aug 2006 13:38:32 GMT

SBI news and Internet Marketing How-To Information Revealed! Discover A Boatload of Tips, Tools, and Techniques to Build Your Online Business Without All The Hype, Slick Advertising, and Double-Talk!.

Aug 29, Day 11: What is Spock Marketing and why is it the only logical way to go?

Tue, 29 Aug 2006 14:31:27 GMT