Hi, I'm Chris Yates... AKA "Arvada."

For me, having a business where I get to do exactly what I want, when I want, and how I want is the only way to go. I've tried a lot of different jobs, and none of them ever added up to the adventure that I've had being my own boss.

If you're interested, you can get a lot more about my personal history and how I came to the decision to start an online business by clicking here.

The Truth About Arvada

You may be wondering why I've decided to use the pen name "Arvada" in all my articles and content. I wish I had a really interesting story about how it's some really cool nickname that I earned doing some kind of daring deed, but I don't.

It's actually pretty boring.

You see, I've been writing articles and website content since 1997 -- most of it under my own name "Chris Yates."  You'd think that I'd be easy to find after putting thousands and thousands of words out there, but if you do a search for "Chris Yates" in Google, you won't find me... until about 100 pages in.

Why?

Because there are a couple other "Chris Yates" out there who have been more popular and more prolific than me.  Those imposters have gotten top billing in the search engines... darn it!

So, I decided to re-invent myself and my online personna.  After an extensive search I've come up with the name "Arvada Yates."  No one else online has this name and it actually means something to me personally -- which I'll just keep to myself for the time being.

Ultimately, this name change comes down to good marketing and the attempt to actually brand myself within the online business and marketing world.

Why have I decided to tell you all this?

Because you can't expect anyone to trust you, your recommendations, or your advice if you aren't honest with them.

Now you know the truth about Arvada.

Arvada Yates