Whenever you write any sort of content, one of your main goals is to build rapport with your target audience. Rapport building strategies can come in all kinds of forms, like infusing your content with personality, telling jokes, and appealing to emotions, but the easiest way of building rapport with your target audience is through offering value.

Not only are you building rapport through value, but you are also using one of the best preselling methods available. Giving your visitors something of value is the ultimate pre-seller, regardless of the format.

People go online searching for answers to their problems and solutions to issues in their lives. It's rare for someone to go online specifically looking for your product to make a purchase. It occassionally happens, but that's just not how it normally works. People seach online for help and answers.

If you thoughtfully give them the answers they seek, then you will instantly generate a connection with your visitor and provide them true value. The best way to provide answers is to provide valuable content. Not only does it build rapport, it also warms them up and puts them in a ready to buy frame of mind.

There are a couple of reasons why providing valuable content is an important component of building rapport and preselling your target audience:

1. Offering valuable content without asking for anything in return helps your visitors trust you.

   
   

2. Providing a solution or answer to a problem positions you as an expert to your visitors. This gives you instant credibility.

   
   

3. Giving great information to your visitors creates a sense of good will between you and your visitors. Essentially, it warms them up!

The best way to deliver valuable content is to put yourself in the right frame of mind before you start writing. Think of yourself as a mentor and a friend.

Put the fact that you want your visitors to click through to a sales page and buy something on the back burner for now. That's your most wanted response (MWR) and you don't want that to be the most important thing in your mind as you write. You'll get back to that when you finish your content writing.

Keep your mind on being a mentor and friend to your target audience as you write.

Give your visitors what they want.

Give them answers.

Help them solve a problem.

Don't worry about trying to get them to click through.

It doesn't matter what kind of content you're writing, if you first provide thoughtful answers to a problem, you'll be able to get them to click through where you want them too.

You just have to sprinkle in a link at the appropriate time.

Best Wishes,

Arvada Yates

PREselling is a concept "invented" by SiteSell, part of the C T P M process. The concept is simple. As small business people, you do not have a brand name that is known and trusted. So you have to build that before you can monetize. Seems obvious, right? So few people do it, or they don't do it right, online.

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