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Headlines Are Crucial

Headlines are the most important component in any marketing piece... so creating a headline swipe file just makes good sense.

Before I give you some material to start your headline swipe file, let's talk about what makes a good headline and what a good headline is supposed to accomplish:

• A headline must capture the attention of your prospect.

• A headline must tell your prospect what's in it for him.

• A headline must deliver a complete, immediately understandable message.

• A headline must pull the prospect into the copy... compelling him to keep reading.

In most sales copy and other advertising materials you'll see that there are usually several sub-headlines included within the copy. Even sub-headlines should fit the parameters above.

The purpose of a headline... motivate your prospect to respond.

Starters for Your Headline Swipe File

Top 3 Reasons Why...

Do You Struggle With...

Winning Tactics For...

Discover...

The Untold Secrets To Making...

Who Else Wants To...

10 Ways To...

Is Your (Insert Topic) Being Threatened?

Learn Exactly How...

7 Amazing Strategies to...

Boost Your...

A Guide To...

Why Aren't You...?

If you had just one opportunity to...

If You Want To Learn How To...

7 Sure-Fire Tips For...

How to attract more...

Uncover...

How a 'regular guy' from Tennessee...

Want To...?

READ THIS: If you are truly serious about...

Do You Wish There Was An Easier Way To...

Tips On...

8 Deadly (Insert Topic) Sins...

Learn How to Start...

How to Make Your...

Are You At Risk Of...?

3 Direct Reasons Why You'll Be Kicking Yourself if You Don't...

Double Your...

More Tips To Improve...

Exposed For The First Time Ever...

Learn the secrets to becoming...

How To...

Instant Strategies Anyone Can Use To...

How To Find...

5 Big Reasons To...

10 Steps To...

Tired of...

Techniques That Enable You To...

Watch this 'shocking' play-by-play underground video...

5 Action Ideas To Get...

Discover the 'Insider' Strategies That...

How to make a life-changing...

(Insert Topic): 3 Things You Must Know...

The 7 Secrets Of...

Skyrocket Your...

The 5 Ugly Lies About...

Finally Revealed!

Uncover...

Get an Instant 20-50% Increase in...

Discover how we...

Proof That...

The Truth About...

How this surprising little secret...

10 Simple Steps To Catapult Your...

Discover how YOU can...

How I (Insert Benefit) In Record Time...

Tips On...

Learn how to EXPLODE...

Please understand that the starters above for your headline swipe file are just pieces of great headlines. It would be copyright infringement to copy the entire headline and post it here. When you find great headlines, there's no reason that you can't copy the whole thing and place it in your headline swipefile, however.

The idea behind placing these snippets in your headline swipe file is to use them to get you started creating your own great sales letter, article, and advertising headlines... All you need to do is customize them for your own topic.

Do you have a great headline that you think should be included in the headline swipe file above? If you do, let me know and maybe we'll add it.

Best Wishes,

Arvada Yates
Editor/Owner