It's easy to lose your focus when you're developing your site. You start writing your content -- one idea leads to another, and then another. Your excitement builds, and before you know it you've run your website goals into a ditch.

I've done it before -- most experienced internet entrepreneurs have.

Losing focus costs you a lot of time. You spend a lot of time engaging in activities that aren't directly related to your website goals. Then the lightbulb goes on and you realize that you've lost your focus. Now you have to direct all your energy to trying to correct the content you've already written and re-focus it.

You can avoid wasting all that time, energy, and money if you simply remember your MWR.

What is MWR? It means Most Wanted Response -- Let me explain. When people visit your website, what do you want them to do?

If you sell a service, like resume writing for example, then you want people to call or email you so that you can sell them your services.

If you are a book seller, then you want people to put your books into their virtual shopping cart, checkout, and buy your books.

If you market affiliate products, then you want people to click on the links you provide, visit the affiliate's website, and purchase a product there.

If you generate revenue for you website through pay per click advertising, then you simply want people to click.

How MWR helps you keep your focus...

Do you know what your MWR is? Most internet businesses really don't think about it, but it's an important part of your overall website goals. Once you know what your MWR is, then you can gear all your website content toward encouraging your visitors to give you your MWR.

Let me elaborate -- Let's say that you want a website that uses pay per click advertising to generate income. What should you provide on your website to encourage people to visit and to click on your links? Free information. Not just any kind of information, but information on a subject that they want to know about.

My kid crafting websites are a perfect example of what I mean. I provide craft projects for younger children, something that isn't readily available on the market, and visitors flock to my sites by the thousands to get free children's craft projects. While they're there, they click on my pay per click links and I earn some money.

Here's another example of how MWR helps you keep your focus. Let's say that you have an ebook that you want to sell. You write a sales letter, right? You focus your visitors on what you want them to do, gently guiding them down your page, then they buy your ebook.

You get the idea here... you've got to keep your MWR in mind as you develop your site.

What happens if you lose site of your MWR...

You may still not think that MWR is an important tool in focusing your website and it's goals, so let me give you some examples of what happens when you don't know your MWR.

Let's go back to that ebook that you're selling... You've written your sales letter, added some supporting articles to get the traffic coming in, and you've even started some advertising for your product. Everything looks good -- except that you put an advertising banner at the top of your sales page and all your articles selling a related product.

Your MWR is to sell your ebook -- why put up any banners? You don't really want people to click on those banners and go somewhere else do you? Even if it's a good affiliate program that you're promoting, you make more money selling your own product.

This is a classic example of losing your website and MWR focus. Your MOST WANTED RESPONSE is for visitors to buy your ebook. Don't muddy the water with banners or other forms of outside advertising.

It makes sense, doesn't it?

Focus on MWR=Higher Conversion Rate

The better job you do of focusing on what you want your visitors to do -- subscribe to your newsletter, purchase your product, click through to an affiliate's website, etc. -- the more often they will accomodate you and give you want you want. Give them what they want and you'll get a higher conversion rate. That means more of your visitors will give you what you want.

So think about your website right now. You may have more than one goal for your website. No problem -- just make sure that each page of your website is only focused on one MWR at a time. That way you'll have a lot more pages and ways for your visitors and the search engines to find you AND more of your site visitors will give you your MWR.

Decide what you MWR is for each page that you write for your website. You may even need to write it down. Once you've decided what your MWR is for that page, write the content. When you're done, review your webpage...

• Does this page focus on just one MWR?

• Have you taken the visitor by the hand and gently guided them where you want them to go?

• Are you giving your visitor what they want or came looking for?

• Have you done everything you could do to encourage your visitor to give you what you want?

If you can answer all these questions with a 'yes' then you're ready to post the page and let it start working for you. Trust me, if you keep building your website with your MWR in mind, you will be able to turn your website into a revenue generating venture.