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All About Sales Letter Swipe Files

Writing good sales letters is crucial to any business and a good reason why you should creat a sales letter swipe file.

Sales letters become necessary whenever you are trying to sell your product or service, but good copy is important for a lot of other purposes like brochures, newsletter subscriptions, pre-selling pieces, affiliate marketing pieces, etc.

Ultimately, you either have to learn how to write your own copy, hire someone to write it for you, or use a software program to generate your sales material.

Creating a sales letter swipe file will help you on your way to actually learning to write your own copy, but you can also benefit greatly from sales letter software. There are currently two main software programs on the market worth mentioning:

Push Button Sales Letters - This sales letter software is produced by Marlon Sanders. In case you aren't familiar with Marlon, he is one of the 'big boys' of internet marketing and he really knows how to write sales copy and other marketing pieces. You owe it to yourself to get a subscription to his ezine... that will really give you some material to add to your sales letter swipe file.

Push Button Sales letters is actually my first recommendation for sales letter writing software. If Marlon puts his name on it... It's good.
Instant Sales Letters - I purchased Instant Sales Letters quite some time ago and I still refer to it often. Instead of being software, this product actually gives you the sales letter with notes where you should fill in your product name, a benefit, guarantee, etc. You put the entire letter into your word processing program or into your HTML template (that's what I do) and then edit it to look and read the way you want. Nothing to install or mess with... whew!

This product is from Yanik Silver... a really good copywriter. He provides a lot of guidance on what kinds of things you should put in your sales material and even covers direct marketing strategies. I highly recommend this one... especially for the price.

Now that we've talked about sales letter generation software, let's talk about the kinds of materials you should include in your sales letter swipe file.

There are some really great copywriters out there that charge thousands of dollars to create a sales letter for a client. You may not be able to afford to hire a copywriting giant, but you can certainly read examples of their work and learn from them.

As you examine the sales letters below, you can begin to see some basic formulas that many of the copywriters use to make the sale. Take note that:

Most start with an attention grabbing headline.
Many include a sub-headline or two after the headline.
All the sales letters below try to build rapport with their visitor as quickly as possible and many address the visitor direction with a "dear friend" type of opener.
Many try to suck the visitor into a story that motivates them to keep reading.
Note how the sales letters use bullets and sub-headlines throughout the copy to make it easy to scan on a computer screen.
Great sales letters use audio, video, and picture files to help illustrate their point and keep the prospect interested.
Sales letters almost always include a laundry list of what you get, the price, and a guarantee.
All sales letters include a closer.
Most sales letters include a signature of the letter writer.
Most good sales letters include a P.S.

Now it's time to get out there and start collecting sales letters from the internet and direct mail to include in your sales letter swipe file.

Do you have a great sales letter that you think should be included in the sales letter swipe file above? If you do, let me know and maybe we'll add it.

Best Wishes,

Arvada Yates
Editor/Owner

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