Know What People Want, So You Can Sell What People Want

In the Info Product Dashboard, I teach a method for doing a 12-product survey.

I KNOW this method works.

The problem or challenge is, if you don't have a list, WHO do you get to take the survey?

Let's drill down on this problem some.

One way of doing the survey is to find forums that target your market and get those people to take your survey.

If you're in a small niche, you have a pretty decent chance the members will be happy to do it. However, in some niches, it's not so easy to get people to take the surveys.

I want to talk about a simple solution:

A friend of mine actually buys PLR, Private Label Rights, and sells those ebooks for the Front End. If you've read "Amazing Formula," you know Front End means the initial sale. The cool thing about PLR is you can change or add to the content.

With reprint rights, you usually can't do that. With PLR, you can make yourself the author (typically).

So what my friend does is sells PLR ebooks on the front end. They usually come with sales letters. He uses split testing and his copywriting ability to tweak or improve the conversions on the sales letters.

This is something the vast majority of PLR buyers do NOT do. They just buy it, stick up the sales letter, the conversions don't pan out. So they get discouraged.

The winning approach is to split test and improve the letter.

Now, for the BACK END or repeat business, he sells a CD of the month created using the methods in the Info Product Dashboard.

It works like a charm for him.

My point is that in business you have to PROBLEM SOLVE. Most people buy PLR products and throw up the exact same sales letter as everyone else. People who succeed test and change the letter.

That is problem solving.

Some people will let the lack of success getting people to take a 12-product survey STOP them. Others will figure out ways to move on.

My friends PLR solution is just one possible way to solve the problem.

Here's one SIMPLE solution. Post in the forum and ask for ADVICE from the members on how to get people in the target audience to take the 12-product survey.

Let the members of the target market teach you how to successfully survey them!

The real lesson here, though, is do NOT let an obstacle stop you. Find a way to get around it.

About the Author
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Marlon Sanders is the creator of The Only "Point 'n Click" System For Creating Your Products That Sell Like Crazy. Click here for more information now.